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Flyers

At first glance, it might seem like flyers are an easy task from a printing perspective. And, to be sure, they are simpler than a publication which needs to be bound together. Without the binding component, the process becomes much easier to complete. With that said, flyers still need to be professionally produced if they are going to be effective. At BIP Printing Solutions, we can create large volumes of high-quality flyers for our clients. Contact us today for more information!

What are Flyers?

Often, flyers are used as affordable marketing materials for businesses. For instance, if a business has a special upcoming event, it may choose to produce a number of flyers to distribute to its target market. Whether passed out in the store or around the community, flyers are an affordable way to make a big impression. These days, a plain black-and-white flyer is unlikely to draw much attention, so you’ll want to work with a printer that is capable of producing full-color documents. With the right design and informative content, you can make a big splash with your flyer without breaking the bank.

The Sky is the Limit

Thanks to the simplicity of a flyer, there is very little restriction on what can be placed on the page. You don’t have to worry about any of the limitations that can be placed on your creativity by bindings, so the full page is at your disposal. Want to use loud colors to turn as many heads as possible? Go ahead! Rather stick close to your company’s branding and deliver a controlled but important message to your dedicated following? Again, that’s no problem. The limits of what a flyer can achieve are largely dictated by what you and your marketing team can conceive of. Once the vision is in place, BIP Printing Solutions will make it happen!

No Binding = Modest Cost

The cost associated with printing a large run of flyers includes the paper itself, the ink, and the time that will be required of the printing equipment and the employees who work it. With that said, printing flyers is extremely cost-effective as a result of having no binding to consider. Without the binding step, your flyers can simply be printed, packaged, and sent on their way. That’s it. Avoiding extra steps keeps the cost down.

Selecting the Right Paper

Beyond the design, one of the most important decisions you will make when creating a flyer is the paper that it is to be printed on. There are a number of options here, and your final choice will reflect both your budget for the job and what you hope to accomplish with the flyer. For instance, choosing a heavier paper will allow it to last longer and resist damage more readily, although you’ll have to spend more on the job. Also, you can opt for a glossy paper if you want a professional, eye-catching finish, or you can select an uncoated paper if you aren’t as worried about presentation.

To figure out what kind of paper to pick, it is smart to think about the eventual use of the flyer and the environment where it will be distributed. If it is only going to be handed out in your store, and customers will probably carry it out in their bag along with their purchases, you might not need to worry as much about presentation or even durability. On the other hand, if this is a flyer to be given out at a community event – which is being held outdoors – you will need to make sure the flyers can hold up to the elements nicely. Also, at such an event, you will need to draw attention to your presence, so a catchy design (and probably glossy paper) are recommended.

A Professional Partner

If you know that you want to produce some flyers for your business or organization, but you feel lost as to where you can get started, BIP Printing Solutions would be happy to help. When you work with our experienced and friendly team, you will be able to get prompt answers to all of your pressing questions. We want to make sure you have all the information you need to make proper decisions before the first flyer heads to the printer.

Thank you for taking the time to consider BIP Printing Solutions. From flyers and booklets to many other printing services, we are a great choice for those large volume jobs that you can’t handle on your own. It’s customer service that is our top priority, so you can expect to be treated well from start to finish by everyone on our team. Let’s get started!